Album review: Demi Lovato's It's Not That Deep

Album review: Demi Lovato's It’s Not That Deep (Photo: @ddlovato/Instagram)

Demi Lovato has long been known as a singer who wears her emotions openly. Her music has often carried the weight of hardship, healing and personal battles. Yet on her ninth studio album, It’s Not That Deep (Island Records, October 24, 2025), Lovato turns towards something brighter. She embraces colour, flirtation and lightness with an ease that feels earned. Across twelve lean, glossy tracks, she returns to a pop landscape that recalls the high-energy sheen of her mid 2010s era, only this time with the grounding of someone who has lived, learned and come out softer rather than hardened.Get Full Access for Ksh299/WeekUnlock the Full Story — Join Thousands of Informed Kenyans TodayUnlock the Truth Now 》Unlimited access to all premium contentUninterrupted ad-free browsing experienceMobile-optimized reading experienceWeekly NewslettersMPesa, Airtel Money and Cards acceptedAlready a subscriber?Log inFollow The Standard
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