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End of an era as Japan firm pays Diageo Sh297b for a sip of EABL

By The Standard December 18, 2025

Source: The Standard

End of an era as Japan firm pays Diageo Sh297b for a sip of EABL

Asahi Group President and Group CEO Atsushi Katsuki and EABL Group MD Jane Karuku after a meeting with EABL staff shortly after the announcement that Asahi Group has bought Diageo PLC's shares in the company.[Courtesy]

British beverages giant Diageo Plc has agreed to sell its controlling stake in East African Breweries Ltd (EABL) to Japan’s Asahi Group Holdings in a deal worth $2.3 billion (Sh297 billion), marking the end of a decades-long presence for the group in Kenya.Get Full Access for Ksh299/WeekBold Journalism Builds Kenya. Stand With Credible ReportingContinue 》Unlimited access to all premium contentUninterrupted ad-free browsing experienceMobile-optimized reading experienceWeekly NewslettersMPesa, Airtel Money and Cards acceptedAlready a subscriber?Log in

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