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How global certification boosts livelihoods for local farmers

By The Standard January 21, 2026

Source: The Standard

How global certification boosts livelihoods for local farmers

In 2016, Kericho Gold received its first Fairtrade certification, marking the beginning of its growth in market reach and sales.Mary Njoroge, brand manager for Gold Crown Beverages at Kericho Gold, says the company has gained numerous benefits from the certification of its products, including Kericho Gold Green Tea, Earl Grey, English Breakfast, and the Kericho Gold Attitude range.Get Full Access for Ksh299/WeekFact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.Unlock Full AccessUnlimited access to all premium contentUninterrupted ad-free browsing experienceMobile-optimized reading experienceWeekly NewslettersMPesa, Airtel Money and Cards acceptedAlready a subscriber?Log in

Mary Njoroge, brand manager for Gold Crown Beverages at Kericho Gold, says the company has gained numerous benefits from the certification of its products, including Kericho Gold Green Tea, Earl Grey, English Breakfast, and the Kericho Gold Attitude range.Get Full Access for Ksh299/WeekFact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.Unlock Full AccessUnlimited access to all premium contentUninterrupted ad-free browsing experienceMobile-optimized reading experienceWeekly NewslettersMPesa, Airtel Money and Cards acceptedAlready a subscriber?Log in

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